Paikea and Garnder’s Intelligences

In the movie Whale Rider, Paikea, the main character, overcomes her struggles with Paka, her grandfather, and becomes the new leader of the tribe. Paka repeatedly rejects her throughout the movie for her gender. He is angry because she had lived after birth, while her twin brother did not. He scolds her everytime she attempts to try one of the excercises the boys are doing to see who will be the chosen one. Evaluating three of Gardner’s Eight Intelligences, readers can see how Paikea has naturalistic, intrapersonal, and also kinesthetic intelligences, and how she uses them to be a leader.Paikea has naturalistic intelligence, which is the ability to recognize patterns and relationships to nature. In the movie, Paikea gives speeches over her ancestry and history. She shows her knowledge over her Maori culture and the whales. A very good example of her relationship to nature is when she calls out to the whales. Paikea is one of the only ones who can call out to whales and be hear d. Towards the end of the movie she proves once again her intelligence, when she rides a whale into the water.Another intelligence Paikea has is intrapersonal, which is the ability to introspect and self-reflect. Paikea knows about her twin brother’s death after birth. She is aware that that is the reason Paka rejects her and although it hurts her, she does not resent him for it. Paikea also has poetic skills. Proof of this is her winning the poem and speech contest at her school. In the movie, Paikea is leaving New Zealand with her father and as they are driving by the water, she sees a whale.She realizes what she must do and asks her father to take her back home. Lastly, Paikea showed kinesthetic intelligence, which involves strength in physical movement and fine motor control. Paikea is surprisingly good in using the Taiaha, which is the traditional weapon used by males while fighting. She knocked down another boys taiaha during a scene in the movie. Paikea also shows her bodily motions while she is dancing with the rest of the girls at her school.Paikea also proves her kinesthetic intelligence when she is able to turn on the boat motor when her grandfather could not. She also swims to the bottom of the water to get her grandfathers whale tooth necklace back. In conclusion, these three intelliegences were shown well in Paikea throughout the movie. She overcomes the struggles with her grandfather and understands him for rejecting her. Paikea does not give up once in trying to show her grandfather that she is the one.

Upsr, Pmr and Spm Should Be Abolish

In June 2010, the Minister of Education Muhyiddin announced the probability of UPSR, and PMR examinations being abolished. With the ever changing policies from the Ministry of Education every time the minister changes,(Kheru,2011) this news came as a no surprise. But the main issue still remains intact. It is not just the UPSR, and PMR, but should we just abolish the whole three main examinations, UPSR, PMR, and SPM?Even though examinations makes students focus in their studies, and can differentiate, whether they should be in the arts stream or in the science stream, these examinations only restricts creative thinking because it makes the students study only for the sake of passing the examinations and students do not study anything other than the topics that will appear in the examinations. The first argument that the anti-abolishment poses is that the students can focus in their studies with the UPSR, PMR and SPM examinations. However, students can still focus on their studies wit h the normal semester tests and yearly examinations.The normal examinations will be more effective because it will keep the students on their toes because they do not only have one test to pass but a monthly/ yearly tests/ examinations. It will actually make the students take examinations more seriously because the examinations would be treated as a long- term assessment. (Murali, 2012) For example, every month we have a simple test just to check the progress of the students, then before the first semester break and the year-end break, conduct an examination. It is just like our current system, just without the UPSR, PMR and SPM.The next argument stated by the anti-abolishment is that the examination is the only way the school can differentiate the students that will go to science stream or arts stream (Fared, 2010). But, with the long-term assessment, the teachers would know what suits them most through the results of the exam. The students talents will show in the results, whether they are more suited for science stream or art stream. The teachers will play an important role in the selection of students because it is them that have the most contact with the students.They should be able to tell whether the students are more suitable in science or arts. For example, if a student’s results shows that she excels at math and science, then he/she is suited more in the science stream but if a student shows continuous problems in science and mathematics, then he/she is probably not suited for the science stream. Thirdly, the anti-abolishment stated that the teachers will start being lazy if the three main exams are abolished. (Fared, 2010). With the long-term assessment, the teachers’ job will be more than enough.The teachers would need to pay attention to the students’ growth more closely because the students’ potential will be gauge only by the teachers so that to determine whether their abilities belong in the science or arts stream. T he tests and year examinations will make sure the teachers teach the students properly by completing the syllabus on time. The teachers also have to conduct other activities to fully gauge out the students potential and further develop their creativity and self-confidence with activities which makes them to be more outgoing and open-minded.Personally I think that the three examinations (UPSR, PMR and SPM) will result in the students to lack personality and creativity, and will not be qualified enough to fulfil future careers. The exam-oriented education system distorts motivation and learning by overemphasising the importance of scores as outcomes and measures of students' abilities. (Murali, 2012) This statement could not be more true, as there are many students which have excellent scores but their soft skills, like public speaking and presenting their own ideas and arguments, are largely lacking.Moreover, students lack the confidence to correct the teachers if the teachers are wr ong. According to Murali, in the article ‘GOOD scores, no life skills, â€Å"In my classes, students do not dare to talk with me because of the lack of confidence and intellect to justify arguments. † They are used to having blinding faith in authority, which are the teachers and the textbooks. They would not even think that the teachers or the textbooks could be wrong.Resulting in them being too dependent on the teachers and are not willing to do more than what they had done in class. To sum it up, despite the fact that examinations makes students focus in their studies, and can differentiate, whether they should be in the arts stream or in the science stream, we should keep in mind that these examinations only hampers creative thinking because it makes the students study only for the sake of making the grade the examinations and students do not study anything other than the topics that will appear in the examinations.We should take the education system of countries li ke US, Australia and the European Union as a reference because their system provides the students the opportunities to improve many types of their intelligence. The students are encourage to be creative, free-thinking, more tolerant and open-minded person. ( Kheru, 2011) Countries like China, Japan and Korea have already started to make a changes in their education system, albeit slowly. So, when are we going to start? Or are we still going to stick with the system that was created when we were still colonised by the British?

Premium-price Milk in the Company Coca-Cola Essay - 5

Premium-price Milk in the Company Coca-Cola - Essay Example In the dairy case, the milk is also free of lactose, and it will be sold while cold. The production line aims at offering the milk in various versions such as whole milk, fat-free, chocolate, and reduced fat versions. The decision of producing this product came up when the Coca-Cola Company realized that the sales of carbonated drinks continued to decline in the United States. The first issue it aimed to address is the decline in sales of its original product. Another issue is aimed at addressing is the fact that it is produced at a time when most of the consumers are obsessed with all products protein. According to research by NPD Group research firm, approximately 71% of the consumers say that they want more of the proteins in their diet. 3) Analyze some of the key (macro and/or micro) ENVIRONMENTAL FACTORS that resulted in Coca-Cola launching this new product. Note: for this, you will need to read the chapter that deals with the marketing environment. Steve Jones, who is the CEO of Fairlife, made a strong argument when he insisted that though Coca-Cola plays the part of distributing the milk, it does not take any role in the actual production of the milk and that it has nothing to be involved with what occurs on the dairy farms. He adds that people who have been referring to it as Coke Milk should not since it is actually not. The sole job of Coke, according to him, is the distribution of the milk and making sure that the milk is on the shelf. The market analysis and condition for the Coca-Cola’s Fairlife product seem to be somehow favoring while to some extent it is not so much on their side. The opportunity for the company after coming up with this product is that they have very limited competition since this is an uncharted sector. Again, having a good brand name globally, Coke expects to sell its milk product all over the world that  will, in turn, favor the growth.

BETH ANN FARAGHER, PETITIONER v. CITY OF BOCA RATON Case Study

BETH ANN FARAGHER, PETITIONER v. CITY OF BOCA RATON - Case Study Example This therefore puts them in a position that they can abuse by practising acts that can be termed as abusive and therefore call for legal intervention. In our case the city is claimed to be unaware of the actions of two of its employees-Terry and Silverman who were sued for subjecting the petitioner-Faragher and other female lifeguards to the unwelcome and uninvited touches and abusive language that they were using. Among the allegations, Terry had said that he would never promote a woman to the rank of a Lieutenant and in another occasion, Silverman had warned Faragher that she should date him or she would clean the toilets for a year (Legal Information Institute). Silverman being in a position to allocate duties to the lifeguards, had the power to execute that threat. This therefore calls for the intervention of the law as the powers he uses are bestowed to him by the agency that has hired him and set him to the rank that he is in. The United States District Court for the Southern District of Florida handled the case where Faragher had sued the city. It established that during the time that that Faragher was working with the city, Terry was serving as the Chief of the Marine Safety division and he had authority to supervise all aspects of the life guards’ assignments, engage in counselling and deliver oral reprimands while putting into record such an occurrence. At that moment, Silverman was serving in the position of marine safety lieutenant. The city had a sexual harassment policy that was drafted on February 1986. This was revised in 1990 and a restatement reissued. However, Terry, Silverman and Gordon were unaware of it. This put the responsibility of their actions at an individual level as the city had already drafted a policy in regard to sexual harassment. The court made a conclusion that the conduct of Terry and Silverman could be cause a hostile working environment for Faragher. The court therefore

Patton Lessons in Leadership by Alan Axelrod Essay

Patton Lessons in Leadership by Alan Axelrod - Essay Example The main focus of the said work is the collection of the knowledge and the lessons brought about by George S. Patton, one of the most successful military general in the US. The most significant of the said concepts is the application suggestions to the corporate America even in the absence of war (Axelrod, 2001). The ideas of George S. Patton can be considered innovative but unconventional for his time. Although this is the case, upon the study of the published work, a significant affirmation regarding the feasibility of the ideas can be considered as the driving force for the popularity of the presented concepts and ideas. The views of Patton covered an extensive variety of experiences he related to leadership in any form, specifically the needs of the present era (Axelrod, 2001). One of the most evident attributes of Patton is his confidence to execute his decisions and views, a character that can be considered to have an important role in his capability to achieve goals, act upon what he planned and motivate his people. When one observes a leader such as Patton, at some point, following his goals and views can be inevitable. This can be attributed to his achievements during his leadership. The different concepts in leadership based on Patton can be related to the leadership image, communication in the organization, setting up of priorities, teamwork, performance, loyalty and achievement. The ideas presented in the published work mainly revolve in the corresponding applications of the concepts and methods Patton applied in military leadership during the war and the needs of the corporate world in terms of leadership. One of the ideas is projected in the development and upholding of the image of the leader. According to Patton, to be able to achieve success as a leader, the image for the people to follow is one of the most important factors.

Organization Theory, Design And Structure; Ethical Leadership And Assignment

Organization Theory, Design And Structure; Ethical Leadership And Communication - Assignment Example Melvina here is required to change the figures of the number of animal deaths owing to exposure to the drug to less than 10 percent in order to help the development and commercialization process of the new cancer drug. Her making alterations to the figures stated in the report would help the drug move to the last testing stage in regards to human beings thus promoting its steady launch in the market. In here if Melvina obliges to listen to her superior’s advice in altering the figures pertaining to death of animals in regards to their exposure to the drugs then certainly she would help her company gain a strategic stand in launching the medicine. However, Melvina’s obligation to meet the needs of the company exposes human beings to a greater risk for drugs that happen to be fatal to animals also would render a large amount of harm on humans. Again her obligation to her superior’s words would also happen to invite greater risk to the company for at a later stage the company and she also might fall into serious trouble. Thus the plan of action that can be taken in this case in regards to Melvina is to make her superior understand the emerging risks tied to the sanctioning of the plan through adulterated means. This activity would help in creating awareness of the management body as to the potential risks involved in regards to the drug plan, which would have ev entually triggered dropping the decision taken. The Potent Stakeholders to the Decision The above case reflects that the human beings are being subjected to malicious and wrong information which in turn may prove detrimental to the well being and healthy lives of the community. Thus in the interest of global mankind, Melvina should consider the first right objective of paying heed to her superior when fulfilling the first right would tantamount to depriving the human race and cancer inflicted people of a better and healthy future. The Defining Moment The above analysis reflects that Melvina tends to convey a message where she does not like to meet the demands of her superior in manipulating the figures related to the number of deaths of the animals exposed to the drugs. Through such non-compliance to her superior’s requirement she intends to protect the interests of both the company and the human race in particular. However in regards to the company it tends to convey the mes sage of gaining a way out in whatever fashion possible for letting the drug gain due acceptance in the consumer market of the region. Thus the manager advices Melvina to take resort of adulterated means to change the figures abruptly and thereby help in strategizing the launching process of the drug. Chances and Hard Decisions In here, Melvina can take chances in obliging by her superior’s decisions in rightly adulterating the numbers in the report and thereby taking first chances in inviting health and fatal risks in regards to humanity and secondly in taking hard decisions knowingly. However, Melvina can also take chances in not obliging by the decisions of her superior and thereby creating risks in regards to her position and employment in the company. Again such decision needs to be taken on a hard stand for it would tantamount to non-compliance of her to the needs of her concern. Analysis based on Three Tests The Newspaper Test Here if the decision of the management team of the pharmaceutical company in regards to the passing of the

Problems of Inside Trading Essay Example | Topics and Well Written Essays - 750 words

Problems of Inside Trading - Essay Example Also, their firms as well as those people who have invested in them heavily risk suffering financial ruin. Despite this issue, a number of people raise doubts based on their understanding of insider trading. These doubts usually prompt concern regarding the justice that surrounds the persecution of insider trading as well as the harsh moral judgments that people make regarding insider traders. These doubts prevail while trying to identify the moral wrong that prevails in the case of insider trading (Cohen, 2011). This paper will lay emphasis on the moral problems that are affiliated with insider trading and their influence in stock trading. An argument from the harmful side of insider trading maintains that it is wrong because it causes social harm. In this case, causing harm implies leading to failure to realize optimal social good or social welfare. In the case of a securities exchange, the losers and winners are those people who get bad prices and those who get good prices. When other things are held to be equal, the person who has the best information about what is being sold and bought is in a better position to find appropriate bargains that can allow him to get the best price (Shaub, 2011). While competing against corporate insiders who are in possession of superior information, a person increases the risk of losing. Most ordinary traders usually trade alongside insiders, and thus insider trading later undermines the confidence in the securities market, and thereby deterring investments. This incidence later raises the price that a firm is supposed to pay so as to raise capital and also hinders the economic growth of a society and development of a firm (Strudler, 2009). Most societies have moral reasons to protect themselves from being subjected to this form of economic harm, and the laws that prohibit insider trading provide appropriate protection. In this

Discussion questions Article Example | Topics and Well Written Essays - 250 words - 1

Discussion questions - Article Example I agree with the constituencies who argue that the flag preserves the fallen heroes’ legacy. On the other hand, the heroes represented by the flag were against the civil rights which promote racism in the region. The governor should, therefore, remove the flag to reduce cases of unrest and discrimination in South Carolina (Eugene 2011). Q2. Policy making is one of the toughest process lawmakers, and policy implementers go through in any given region. This is because; there are conflicts with respect to the views of various policy makers. Every person is mandated to personal opinion which leads to conflicting versions in the policy making process. It also clear that, some problems in society are not public problems considering the place the place that experiences the problem (Peter 2001). Q3. Regionalism is an approach in policy making that promotes the idea that some problems in the society are not public issues. This is because, the problem affecting a particular region do not affect other regions equally (Eugene 2011). Regionalism has various benefits in problem-solving across the country. For example, the issue of Marijuana consumption and peddling in the U.S has found a solution through implementing laws that legalize its use in the rampant states of Washington and Colorado. This makes it easier for the government to control the use of Marijuana in the specified states. Regionalism is effective in controlling cartels dealing with distribution of the drugs in Colorado and Washington. This is because it helps in eliminating other criminal activities accompanying illegal sale of Marijuana (Peter

Vertical Crest Equations Thesis Example | Topics and Well Written Essays - 2750 words

Vertical Crest Equations - Thesis Example Current road network systems require proper and detailed construction to ensure they last long and also handle different vehicles using the road. There are different types of roads. These include stone paved roads, timber track ways, and brick paved roads, tarmac roads among other types of roads. Tarmac roads are most the most common types of roads in the modern world. Road construction is normally controlled by the public sector. Road building is a capital intensive exercise and most roads are accessible to the general public. Road construction involves the making of a continuous path with low grade of stone to allow for passage of vehicles and humans on foot. it begins with removal of vegetation, followed by digging or rock excavations for areas with rocks. The pavement material is then laid. Proper optimization must be done to ensure minimum cut and fill. Road building process encompasses the removal of the top layer of unwanted soil by excavations. Filling the excavated trench with hardcore stones, compacting the stones, lying of tarmac and finally compaction of the tarmac. During road construction several environmental aspects have to taken into consideration. First roads generate considerable air pollution due to cars emissions. Secondly the urban rainfall cumulates to form runoff that flow along the hard surface collecting chemical and meta ls which end up in /major water bodies. Noise pollution is also common to people living near major highways. During road construction, there are number of geographical obstacles experienced by the engineers and the design engineer has to figure out how to overcome these obstacles in the most effective and economic way. One common problem is when designing a road in hilly areas or in areas with sharp decent and ascent. Care must be taken to ensure that the driver can see ahead especially during the night Vertical curves In the design of highways, there are various fundamental transition elements. These include the horizontal and the vertical curves. The vertical curve is important as it provides the transition between two roadways. This allows the vehicle to negotiate the elevation gradually rather than a sharp cut. These vertical curves are used to connect roadways with inclined sections and provide transitions between two grades. They are easy to design as the only requirement is to determine the length of the curve that will accommodate the required sight distance. Type's of vertical curves According to the Department of transportation, There are two main types of curves, the sag curve and the crest curve ,crest curves are applied when the change in grade is positive for example when ascending valleys while sag vertical curves are used when descending on planes and there is a negative change in grade. Properties of vertical curves Regardless of whether it is a sag curve or a crest curve these curves have three points. These points are: PVC: this is also called the point of vertical curve. It represents the start point of the curve PVT : stands for the point of vertical tangency and is the endpoint of the curve PVI: stands for pint of vertical intersection Fig 1 showing the properties of vertical curves For equal tangent curves, half of the length of the curve is positioned before PVI and the other half after. This forms a uniform curve

Art History Essay Example for Free

Art History Essay This paper will attempt to give a descriptive analysis and comparison of two medieval sculptures viewed at the Metropolitan Museum of Art. The first sculpture entitled, â€Å"Virgin and Child;† attributed to Claus de Werve, a Netherlandish sculptor by Pierre Quarre a curator and chief of Musees de Djon and a leading authority on Burgundian sculpture. Claus de Werve was commissioned by the Duke and Duchess of the town of Poligny to create this statue for the convent which was headed by a Francisean nun named Colette between 1415-1417. The statue which is made of painted limestone is believed to be a gift that was commissioned for the convent. The second sculpture is entitled, â€Å"Mother and Child; Mali† which was created in Mali by the Bomana peoples. The statue of Virgin and Child is a religious humane figure of the Virgin Mother Mary and Jesus as a young boy which is associated with the Catholic Church and Christianity. This sculpture illustrates a mother and son involved in a tender moment. The statue is big in size and its dimensions are 53 x 42 x 28 inches and sits in the center of the Medieval Art exhibit in room 304 of the museum. The Virgin Mary in this sculpture appears very large in size as compared to the child. Her curly brown hair is positioned back away from her face, which is long and cascades down the sides of her face on to her shoulders. The skin of this sculpture resembles those associated with Caucasians with thin lips and long pointed noses. Her complexion or skin color I cannot tell because it is featured in a very dark room of the museum. On top of her head there appears to be a cloak or hood like garment that comes up to the middle of her head. She is wearing a long free flowing gown or dress underneath the cloak while she is sitting on a bench or piece of wood like structure. The child in this sculptured art has short curly brown hair and is wearing loose fitted clothing from that time period while sitting on the lap of the Virgin Mary. He appears comfortable as he sits in an angular position backwards gazing up into her face. As he sits on the lap of the Virgin Mother he gazes up into her face so matter of factly while he talks with her about the discoveries found in this book called the bible. The child appears to be pointing specifically to an important scripture or words of wisdom to emphasize perhaps to his mother the importance of learning this knowledge from the bible. The child’s actions and facial expressions appear to illustrate that he is the teacher and she is the student getting lessons on Christianity. Upon looking at the child’s posture the viewers can immediately assume that this child possesses a special quality or trait not found in other children. The facial expressions displayed on both mother and child signals a special unique moment that can only be shared between the two. The loving manner in which she firmly and carefully cradles her son with her left arm while holding the bible with her right lets viewers know that she wants to keep him safe from harm and prevent him from falling to the ground. At the same time her posture appears regal and straight as she looks down adoringly at her son with head slightly bowed while quietly and intensely listens to her son. On her face is a small smile that evokes pride for being selected as the chosen one to give birth to this special gift. The facial expressions of the Virgin Mary face appears to send encouraging signals to continue practicing his teachings so that she can perhaps help spread words of wisdom to others.. The second sculpture that will be discussed is entitled Mother and Child; Mali, which was created and carved out of wood by peoples living in Western Africa, called Bamana peoples. These individuals have artistic traditions in pottery, sculpture and beautiful cloths that are very distinct and connected to their cultural history that dates back to the 17th century. This group is located in the Bougouni or Diola area of Mali, which is located in western Africa. The Bamana individuals are part of the Mande culture and reside in the village of Bougouni. These individuals are taught while growing up to follow strict cultural practices regarding life experiences, such as hard work, responsibilities and taking care of a family. All members of this society have a specific purpose and it is up to all individuals who reside within this society to fulfill that purpose. One of the cultural practices of the Bamana peoples is to have large extended families. These extended families can grow as large as 100 to 1000 members. This may lead others to believe that most individuals within the Bamana society work together towards one common goal and the well being of all individuals regardless of blood ties. . Even though the Bamana society is mostly controlled by males, females or mothers are regarded highly and respected as individuals responsible for bringing forth life in their society. This respect is illustrated in the wooded sculptured entitled, Mother and Child; Mali. This figure was carved from wood by the elders of the Bamana village and symbolizes a mother or matriarchal figure that appears to act as a protector over her young child. The dark brown wooden sculpture is featured in the African and Oceanic section at the Metropolitan Museum of Art. The sculpture is very tall and is approximately 49 inches tall. The material of this sculpture consists of dark brown wood that was just recently cleared by the museum according to one of the security guards there. At first glance when I approached this sculpture it reminded me of some sort of totem pole, because some of the body features are exaggerated on this sculpture. The torso and arms on the Mother and Child sculpture appear exaggerated and longer than most human figures. The female in this sculptured illustration appears to be seated on a throne like chair protecting her young. The female figure does not have on a top and her breasts are carved like two long triangles. On the female’s lower body a short cloth covers her hips as she sits on a bench cradling a small child. On the mothers right arm is an upper arm bracelet or rings and on her left arm there appears to be a sheath with a long knife concealed inside. On her head is a hat which is also cone shaped and inserted into the hat there appears to be sharp like objects sticking out. Along the sides of her head coming down from the hat are two thick braids that rest on her shoulders. The facial features portrayed on this sculpture feature big almond shaped eyes with a long thin nose and lips, which is consistent with the features found on the Bomana peoples living in that region or area. The facial expressions of the woman featured in this sculpture appear to be smiling as the figure looks out from above. Her posture as she sits on her throne like wooden structure is very straight and upright. The infant in this sculpture appears to be clutching or clasping at the mothers body for a secure place to hold onto. The infant featured is completely nude and his face against his mother’s torso as the legs straddles around the waist of the mother. A cloth like fabric appears to be at the waist of the mother separating the lower body proportions from touching. The mother sculpture is featured without any feet only legs and I do not know if the object was purposely created in that manner or if this art work was damaged and the feet destroyed. The similarities discovered in both sculptures depict the mother and child as aloving caring protectorate of the young. In both of these sculptures the mother is cradling the child in her arms on her lap while sitting down on a throne like structure. The child or son created in both works of art appears to be seated on their mother’s lap. addition the mothers size featured in both works are proportioned larger to the child displayed. others featured in both works of art portray the mother figure as a very large and powerful being in proportion to the child. Both appear to be seated on a throne like structure while holding or cradling a child in their arms. Both sculptures have a deeply rooted spiritual religious connection in their society. The Virgin and Child is a symbol of hope for all who live and believe in Christianity. The young child Jesus is known to all to be the one sent by god to save the peoples of the world from hell. While the mother and Child of Mali sculpture is also viewed and symbolizes the strength and power that a mother possesses. This art work also is connected to the Bamana society as a religious symbol of hope for the future, because without women in society there would be not be a future. These sculptures also evoke a sense of peace and serenity to individuals when viewing them. The difference viewed in both is that Mother and Child was constructed out of limestone polychromy and gilding, and the Virgin and Child; Mali was constructed from carved wood. The Virgin and Child sculpture appears to have life like features while the Mother and Child sculpture physical features appear to have been exaggerated with the long torso and large hands. One was created in France and the other in Mali Africa. One artist was used or named on the sculpture depicting the Virgin Mary while a group of Bamana elders are credited with the Mother and Child sculpture. The female body figure’s is completely covered in cloth. Only her hands, face and neck can be viewed, the child she is holding is also covered from head to toe in a loosely fitted garment, which may lead one to believe that the society in which these individuals resided are very conservative. The Mother and Child; Mali sculpture depicts individuals in a very primitive and natural manner. A society that does not place limits and is not afraid to display the beauty of human anatomy for all to see. The female in the sculpture has hardly any clothes covering her body and the infant is completely naked the physical features on the virgin Child sculpture although created thousands of centuries ago can still be viewed clearly. While the Mother and Child: Mali physical features of the figures appear to be weathering with time. This artwork in addition is only 500 years old. To conclude both sculptures reflect the ancient cultures by which they were made and focus on the importance of life in their societies during their respective time periods. They were selected because I enjoy observing art work that connects to my culture and history. It is very interesting to look through the eyes of the artist and view their interpretation of how the physical appearances of individuals during the biblical era were portrayed. I am a Roman Catholic and I was completely drawn to the sculpture at the museum, because it sort of reminded me of the statues in my church it immediately had this calming effect on me while I stood there staring at the piece attempting to sketch it for this assignment. As mentioned earlier in the paper I really thought the Virgin and Child; Mali was a totem pole because of its size and big wide eyes and head. However, after realizing that this sculpture stood as a symbol of motherhood in Africa I began to appreciate for bringing importance to all mothers in that society and around the world. Unlike the Virgin and Child sculpture it did not bring about a calming effect it kind of emitted power and strength. You got the sense that this mother would attack you in a minute if you attempted to bring harm to her child. All in all my experience at the Metropolitan Museum of Art was very pleasurable and in the future I plan to visit it again to look for other sculptures that I can connect with in the future. Through the eyes of other artist you can visualize history and the life of individuals who lived in the past.

Consumers decisions: Product attributes and branding

Consumers decisions: Product attributes and branding In this research, instant coffee purchasing is selected to study the buying decision of consumers. Three blind taste tests are experimented and proofing that participant tended to choose the popular brand of coffee. Surprisingly, people made different choices in each of the test. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. In conclusion, brand has a strong influence in consumers decisions. To better understand the blind taste tests, we executed a questionnaire survey immediately. As a result, the survey tells us taste is the most important factor in affecting their buying decisions whereas their second consideration would be price, brand, and influenced by advertisement. This giving an idea that except for the brand and taste, there are many factors should affecting the consumers buying decision. Contents 1. Introduction 1 2. Literature Review 2 2.1. Brand name 2 2.2. Brand Image 4 2.3. Linking brands to consumer perceptions of product 5 2.4. Consumer buying behavior and decision making 6 2.5. Customer satisfaction and loyalty 9 2.6. Product attributes 10 3. Research Methodology 12 3.1. Pilot study 15 4. Findings and discussions 16 4.1. Participants 16 4.2. Relationship of brand, taste and decision 17 4.3. Post-tests evaluation 20 4.4. Buying behavior 23 4.5. Discussions 26 5. Conclusion 28 5.1. Recommendations 28 5.2. Conclusion 29 6. References 30 7. Appendix 33 7.1. Annex: The Blind Test and Questionnaire 33 Lists of Tables and Diagrams Table 4.1 Years of being Nescafe supporters 16 Table 4.2 The participants preference of instant coffee in Test A 17 Table 4.3 The participants preference of instant coffee in Test B 18 Table 4.4 The participants preference of instant coffee in Test C 19 Table 4.5 The No. of people continuing to purchase Nescafe coffee after trying the blind taste tests 20 Table 4.6 The recommendation of coffee to friends after trying the blind taste tests 21 Table 4.7 Satisfaction of Nescafe before the blind taste tests 22 Table 4.8 Satisfaction of Nescafe after the blind taste tests 23 Table 4.9 The factors affecting consumers buying decision of instant coffee 24 Keywords Branding, Brand image, Brand equity, Consumer buying behavior, Consumer buying decision, Customer satisfaction and loyalty, Product attributes Introduction Over the past few decades, a considerable number of studies have been made on the relationship of branding and consumer buying behavior (Fournier, 1994; Keon, 1983), i.e. how the consumer buying behavior affected by branding. Many companies devote lots of money and manpower to build up images for their brands. That is the reason why many studies have focused on this field. In this research will be figured out which factor, brand name or product attributes, plays a critical role in affecting consumer buying decision. In the economists normal approach, price is used as the main tool to explain the consumer buying behavior (Becker, 1996). We carry out blind taste tests and also conduct a questionnaire to find out the impact of branding on consumers preferences. . Literature Review This literature review is going to analysis what has been done in investigating the relationship among brand, consumer buying decision and product attributes. Such information will be digested and modified to be applied to instant coffee purchasing in the Hong Kong market. Brand name In recognition of the growing coffee culture that is sweeping Hong Kong, different tastes of coffee have been rolled out on the market. For example, Nescafe has newly released a new series of coffee Latte in which the image is totally different from the original Nescafe coffee. Old Town coffee has introduced a new series called white coffee. Why do they give new brand names for the new products? Why do they have different images? Is there any advantage for them to do so? According to Armstrong and Kotler (1999), brands can be described as a name, term, sign, symbol, or design, or a combination of these, which identifies the maker or seller of a product or service. Later, Olins (2000) gives a supplement to the definition of brand. He suggests that brand is a device that helps differentiating products from different sellers, without clear branding, in some fields, we literally could not tell one product or service from another. By using brand names, consumers can easily distinguish products from different sellers. Brand Image In the words of Keller (1998), marketers can build up an image for the product to draw customers attention so as to induce more sales (Keller, 1998). Randall (1997) says Brand image is the whole image of the brand existing in the minds of consumers. It is the total information that the consumers have received about the brand. Some scholars think that the brand image can influence consumers buying decisions. Furthermore, Ogilvy (1983) suggests that consumers do not buy products; rather they buy products with a personality. Ogilvy (1983) also suggests the fact that a brand can have a personality or image reflecting that people not only want the basic function offered by the product, but also psychological benefits. If a brand image matches with an individuals image, he/she will purchase that product and may stick to that brand in future (brand loyalty) (Levine, 2003). From the above statements, it seems that consumers are concerned more about the brand image rather than product attribu tes. In the research, we will use the product of instant coffee to test the validity of the above statements. After reviewing the sections of 2.1 and 2.2, we can say that there is an intimate relationship among brand name, brand image and the consumers. Linking brands to consumer perceptions of product In the research, we will investigate how consumers make buying decisions. Perception of a product is crucial in making the buying decision; therefore, it is necessary to find the linkage between brand and consumer perceptions. Olins (2000) suggests that people can have a relationship with a brand: they have an immense emotional content and inspire loyalty beyond reason. Besides, Keller (1998) suggests that what distinguishes a brand from its unbranded commodity is the sum of consumers perceptions and feelings about the products attributes and performance, brand name and what it stands for and the company associated with the brand. In the past, there were only a few instant coffee brands available in the market. In recent yeas, a lot of new instant coffee brands appear in the market, such as Indocafe and Old Town coffee. The traditional branding strategy which has emphasized on product offerings and associated functional and utilitarian benefits is no longer workable in the market. People are now paying more attention to the brand (Levine, 2003). Therefore, it is no wonder many companies create a strong and distinctive brand image for their products so as to differentiate himself from other competitors (Keller, 1998). Advertising is widely used by the companies to build up a brand image. In Hong Kong, many coffee brands have been advertised on TV and in magazine, such as Maxwell house, Nescafe and Mr. Brown. Most studies have found that there are inter-relationships among brand, advertisement and consumers buying decisions (MacKenzie et al., 1986). Besides, that the affective and cognitive-based attitudes towar ds the brand can affect the consumers buying decisions (Homer et al., 1992). Advertising is the primary device used to build the image of a brand and most of the customers usually rely on advertising messages when they make an infrequent purchase for an unfamiliar product (Dowling, 2001).Well-established brands attract increased preference and usage (East, 1997), produce greater emotional ties (Biel, 1993), and boost trust and loyalty (Fournier, 1994). If the statement is true, it indicates that customers perception of products derive from marketing effort such as brand images and brand differentiation in addition to the physical characteristics of the product. What about the product quality? Can product quality influence the perception of product? Consumer buying behavior and decision making In our study, consumer buying decision is our key focus. We will focus on how the consumers make their buying decisions in purchasing instant coffee. We want to know which factors, brand or product attributes, influences most in the process of buying decision making of consumers. Therefore, we must understand the consumer buying behavior and how they make the buying decisions. In the past, consumers were more concerned with a products function- efficiency, reliability, value-for-money, durability and convenience todays customers are prepared to pay more for a stylish product as they become more affluent and visually sophisticated (Henley Centre, 1989). It is no wonder companies put much effort on packaging, product design and advertising. In the words of Bayley (1989), the ambience, the layers of imagery, the texture, the decoding- all of these are vested interests leading to the only rationale: a purchase. Consumer buying behavior refers to the buying behavior of final consumers, individuals and households who buy goods and services for personal consumption (Armstrong et al., 1999). Consumers have to make decisions when there is more than one choice. However, how do the consumers make their buying decisions? Foxall (1980) suggests that consumers will make the buying decisions according to perception, personality, motivation and attitudes. He says that consumer behavior is a process of learning and it depends on how you perceive the product. The process is modified according to the customers past experience and the objectives he or she has set (Foxall, 1980). Besides, Foxall (1980) also suggests that consumers personality and self-image is important in studying consumer buying decision as he believes that consumers only choose products that are consistent with their perceptions of themselves. By using Foxalls (1980) idea, it is not difficult to understand the relationship between brand and consumer buying decision. Once the brand image and consumers image is matched, consumer will purchase that product. Besides, Foxall (1980) also claimed that consumer buying decision is motivated by something more than awareness. It depends on the consumers needs and drives, his tastes and aspirations, plus his attitudes, personality and social environment (Foxall, 1980). Furthermore, Foxall (1980) says that attitudes and buying decision are related and each may influence the other, however, they are not always entirely consistent. Customer satisfaction and loyalty Although our key focus of the research is how the consumers make buying decisions in purchasing coffee, customer satisfaction will also be investigated. In our study, satisfaction refers to the situation when consumers expectations are matched by perceived performance (Blackwell et al., 2001). After purchasing a product, consumers will have a post-purchase evaluation (Foxall, 1980). Consumers will continue to purchase the product if they are satisfied with it. It is called loyalty. Sometimes, they may recommend it to their relatives and friends. In the research, the blind tests will be used to find out how the consumers perceive the product, that is, to see if consumers can recognize the taste of the brand that they have chosen. Previous study has found that customer satisfaction has a positive effect on loyalty and they will repurchase the product again (Oliver, 1997; Mittal et al., 2001). If the consumers are satisfied with the taste of coffee in the blind tests but it is not the brand the consumers used to buy, we can say that brand influences consumers much and the consumers only loyal to the brand but not the product itself. Product attributes According to Armstrong and Kotler (1999), product attributes can be defined as something that can deliver the benefits offered by the product and can add value to the customers. In the words of Keller (1998), product attributes are the ingredients necessary for performing the product or service function sought by consumers. They refer to a products physical composition and are what determine the nature and level of product performance (Keller, 1998). It can be further characterized according to important and optional features, either necessary for a product to work or for allowing customization and more versatile personalized usage (Keller, 1998). In the research, we will focus on the study of instant coffee and we will regard taste as the most important attributes of coffee. Some studies have carried out in which consumers perceive the products they buy and the brands they regularly choose. Taste is used to determine the effect of brand identification on consumers reactions to and evaluations of products (Allison Uhl, 1964; Makens, 1961). The studies conclude that Participants in general did not appear to be able to discern the taste differences among the various brands, but apparently labels and their associations did influence their evaluations. To sum up the literature review, many studies (Allison Uhl, 1964; Keon, 1983; Makens, 1961) have shown that consumers are influenced by branding. However, to what extent will the consumers make their buying decisions according to product attributes? The research will find out the answer. Research Methodology I used the technique of triangulation (White, 2000) in my research in which two techniques, blind taste test and questionnaire, were used. Before conducting the actual survey, I randomly selected 82 people outside a supermarket in Kowloon Bay, Hong Kong and asked them if they had the habit of buying instant coffee. 39 of them stated that they buy instant coffee regularly but 18 of them said that they do not drink instant coffee. In the 39 people, 33 (84.6%) of them said that they usually buy Nestlà ©s instant coffee, Nescafe. 4 (10.3%) of them buy Maxwell House instant coffee and 2 (5.1%) of them buy Old Town instant coffee. I invited the 33 Nescafe instant coffee buyers to do the blind taste test and questionnaire as they were the majority (84.6%) of the respondents. I believed choosing Nescafe instant coffee buyers to be the sample was more representative as they represent the majority of the coffee drinkers that I have asked. However, only 30 of them agreed to participate in the test. The 30 Nescafe instant coffee buyers were my sample population. The sample consisted of 8 males and 22 females who have the habit of buying instant coffee on their own. The blind taste test was carried out in order to find out how the consumers choose coffee. The test was divided into three parts and each part would have 10 participants. In the three blind taste tests, Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) were used. I chose the three coffees as their price is more or less the same. Every participant had tried the Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) before. In Test A, three cups of different coffee were given without brand labels. NC was the brand that the sample population used to buy. The participants were asked to taste the coffee and choose one that they would purchase. The data collected in the Test A would serve as a base reference. If the participants like the taste of NC, they will also choose the NC in the test. In Test B, three different cups of coffee were given. Each cup of coffee had a label showing the brand of coffee. The aim of the Test B was to see if there was any difference between Test A and Test B. If they really like the taste of NC, the results in the Test A and B would be consistent. If the results in the two tests are not consistent, it shows that brand influence consumers decision. Test C was carried out to determine if the consumer buying decision was independent of the brand name. The Test C was the same as Test B, except the name of the coffee brand were labeled wrongly. I labeled the cup of MH as TW, the cup of TW as NC and the cup of NC as MH. By comparing with the result obtained in the three tests, we hoped to find out which factors, brand or taste, has a greater influence on the consumers. If the data obtained in the Test A does not match with the data obtained in the Test B, it tells that brand has an influence on consumers decisions. The reason is in Test A, the participants only know the taste of the coffee and they can only choose the coffee according to the taste of coffee. In Test B, however, the participants know both the taste and brand. If their decisions are different, that means the brand affects their buying behavior. For the Test C, the three different coffees were used again. However, their brand names were labeled wrongly this time. Comparing the result obtained in this test to that of in the Test B, if the result has a big difference, that means the brand has a greater influence than the taste on the decision of participants. Besides, questionnaire (Annex 7.1) was also used to obtain data. The questionnaire, used immediately after the blind taste tests, consisted of five questions with choices given. Pilot study The pilot study made me realize that what I need is to observe their buying behavior which cannot be asked but observed. Therefore, I decided to do the blind taste tests and questionnaire instead of doing an interview which allowed me to focus on measuring the influence of brand and taste on the consumers decisions. Afterwards, I decided to carry a three blind taste tests with three groups of people. I enjoy to take this chance tend to do all blind taste test is they will remember the taste of the coffee in the test, and finally affect their choice in the next following tests. Findings and discussions Participants Of the total number of 30 respondents, 8 (26.7%) were males and 22 (73.3%) were females. All of them were NC consumers. More than a half people had 1 to 3 years NC purchasing experience and 70% of them had at least 1 year purchasing experience. From the data, we can assume that some participants are experienced in purchasing instant coffee and the results obtained from them are valuable to discuss and analyze. Relationship of brand, taste and decision In the research, blind taste tests were used to find out how the consumer made decisions regarding brand and taste in purchasing instant coffee. Three tests were carried out. In each test, participants were given three cups of different coffee. In Test A, three cups of coffee without brand name were given. In Test B, brand name was given to each cup of coffee. In Test C, brand names were given but placed wrongly on each coffee. In Test A, three cups of coffee without label were given to participants to taste. Surprisingly, the result was not consistent with our expectation. In other words, taste was the only reason for their choices in the Test A. The result told us that without knowing the brand name, their preferences were different when comparing with knowing the brand name. In this test, the result was changed because the participants knew the brand name when comparing with the result of the Test A. There was a 30% increase in the NC and a 30% decrease in the MH. The data showed that the brand really influenced participants when deciding the coffee. In Test C, the participants had to taste three cups of different coffee in which the brand labels were placed wrongly. The result was very close to that of Test A. That means they chose as if just chose by the taste only. It gave us a hint that with a different label on the cups, their choices were different. What we can conclude is that the brand plays an important role in affecting buying decision of participants. Post-tests evaluation After the three blind taste tests, the participants in Test A and C were told about the correct branding of the coffee they had tried. All the participants were asked if they would continue to purchase the NC after trying the tests. As shown in the Table 4 .5, only 30% of the participants would firmly say yes. Half of them had a second thought of their decisions. It told us that they started to think about their perceptions of NC coffee. It implies that the participants will also consider the taste when purchasing instant coffee. Participants were asked to choose one coffee to recommend to their friends after trying the blind taste tests. The result was shown in Table 4 .6. The result was very interesting that about half of them recommend NC to their friends while another half suggested MH, was most people voted due to the taste in the Test A. It implies that branding and taste also have a strong influence in consumers buying behavior. Participants were asked if they were satisfied with the NC. Before the blind taste test, over 40% of the participants were satisfied with the NC. However, after the blind taste tests, only 17% were satisfied with it and there was 13% of participants were dissatisfied. From the result in Fig. 4 .7 and Fig. 4 .8, we can see that the participants were influenced by the blind test. We can say that beside the factors related to the products, there are some other factors may affect our buying decision. Buying behavior In the research, participants were asked immediately after the blind taste tests about how they made the buying decision when purchasing instant coffee. Factors affecting buying decision In the research, the participants were asked to give factors they thought were influential in making the buying decision in the questionnaire. The answers were shown in the Table 4 .9. In Fig. 4 .9, it shows the most influential factor affecting buying decision. 63% of the participants regard Taste was the most influential (Table 8.1), 13% voted for Influenced by advertisement, 10% for Brand image, 7% for Price and 7% for Word-of-mouth. Nobody voted for brand in the questionnaire. Comparing to the results obtained in the blind tests, the results were inconsistent. In the blind tests, it was found that the influence of the brand was greater than the influence of the taste. In Fig. 4 .10, it shows the top three influential factors affecting buying decision regarding to instant coffee purchasing. Nearly one-third of the whole population voted for the Taste, the second one was Price (20%) and the third were Brand (13.3%) and Influenced by advertisement (13.3%). The Fig. 4 .10 shows that Price is also an important factor in making the buying decision. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. Discussions According to the three blind taste tests and the questionnaires done by the participants, we can see that the brand influence was strong to the participants. In the Test A, participants did not know the brand but the taste. They chose the coffee according to the taste. More than 50% of the NC buyers chose MH. However, when the brands were labeled on each cup of coffee in Test B, 50% of the NC buyers choose NC. In Test C, three cups of coffee were given with the wrong brand labels, the result showed that participants tend to choose coffee according to the brand name as 60% of the NC buyers chose MH which was labeled with a NC label. The three test results indicate that brand affects consumers decisions and which is supported by Olins (2000) and Keller (1998). Olins (2000) suggests that brand helps people to differentiate products from different sellers. Besides, Keller (1998) suggests that brand is an external aspect of product and it can affect the purchase or consumption procedure. Besides, the participants were asked if they were satisfied with the NC before and after the blind taste tests, Over 40% of the participants were satisfied with NC. However, after the blind taste tests, the number of satisfied people decreased and there was 13% of participants dissatisfied with the NC. From the results, we can see that the participants were influenced by the blind test and there are some other factors may affect our preferences. As we mentioned in the literature review, consumers will buy the product again if they are satisfied with the product (Foxall, 1980). From the results, we can see that the brand influences consumer buying decisions a lot. From the data in Table 4 .9, there were 63% of participants chose Taste as the most influential. However, nobody voted brand as the most important factor. Compared that to the results obtained in the blind taste tests, in which brand had a strong influence in consumers decisions, there is a contradiction. The inconsistency shows that people do not understand what influences their behavior very well. Conclusion Recommendations The result obtained from the tests and the questionnaire is not consistent in some way. If the answers from participants are truly reflecting their preferences, the obtained result should be consistent. So we should not trust the result given from the research and we should be critical in reading other research data in the future. Furthermore, if it is feasible, we may observe their actual buying behavior after trying the blind taste tests over a period of time in order to get an accurate result. Conclusion In this research, we carry out three blind taste tests and find out that participants tended to choose coffee according to the brand name. 60% of one of the instant coffee brand supporters chose another brand of coffee which is wrongly labeled as their favorite coffee brand by me. Surprisingly, 80% of them do not choose their favorite coffee brand in another test when the labels are gone. The only factor which affects their decisions if the labels are gone is the taste of the coffee. In other words, taste is the only reason for their choices if no labels are provided. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. The result shows us that brand had a strong influence in consumers decisions. I conduct a questionnaire immediately after the blind taste tests. The statistical result shows that taste is the most important factor affecting their buying decision while price, brand, and influenced by advertisement come second, third and fourth respectively. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. References Allison, R. I., Uhl, K. P. (1964). Influence of beer brand identification on taste perception. Journal of Marketing Research, 1, pp. 36-9. Armstrong, G.., Kotler, P. (1999). Marketing: an introduction (5nd ed.). Upper Saddle River. NJ: Prentice Hall. Bayley, R. (1989). Commerce and culture. London: Design Museum. Blackwell, R. D., Miniard, P. W., Engel, J. F. (2001). Consumer behavior (9th Ed.). Ohio: Thomson Learning. Biel, A. L. (1993). Converting image into equity in brand equity. In D. A. Aaker A. L. Biel (Eds.), Brand equity advertising: Advertisings role in building strong brands (pp. 67-82). Hillsdale, NJ: Lawrence Erlbaum Associates. Dowling, G. (2001). Creating corporate reputations. Oxford: University Press. East, R. (1997). Consumer behavior: Advances and applications in marketing. New York : Prentice Hall. Fournier, S. (1994). A consum er-brand relationship framework for strategic brand management. Unpublished doctoral dissertation, University of Florida. Foxall, G. R. (1980). Consumer behavior: a practical guide. New York: Wiley. Henley centre (1989, March 5). Planning for social change. Design Week ,31. Homer, P. M., Yoon, S. (1992). Message framing and the interrelationship among ad-based feelings, affect, and cognition. Journal of Advertising, 211, 19-33. Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. NJ: Prentice Hall Keon, J. W. (1983). Product positioning: TRINODAL mapping of brand images, ad images and consumer preference. Journal of Marketing Research, 20, 380-392. Levine, M. (2003). A branded world. New Jersey: John Wiley Sons, Inc. MacKenzie, S. B., Lutz, R. J., Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations. Journal of Marketing Research, 23, pp.130-143. Makens, J. C. (1961). Effect of brand preference on consumers perceived taste of turkey meat. Journal of Applied Psychology, August 1961. Mittal, V., Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38, pp. 131-42. Ogilvy, D. (1983). Ogilvy on advertising. London: Pan Books. Olins, W. (2000). How brands are taking over the corporation. In M. Schultz, M. J. Hatch, M. H. Larsen (Eds.). The expressive organization: Liking identity, reputation, and the corporate brand. Oxford: Oxford University Press. Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. Boston: McGraw-Hill. Randall, G. (1997). Branding. London: Kogan Page White, B. (2000). Dissertation skills for business and management students. London : Cassell, 2000.

Freedom and Virtue in John Miltons Comus and Areopagitica :: Comus and Areopagitica Essays

Freedom and Virtue  in John Milton's Comus and Areopagitica  Ã‚  Ã‚      The martyred author of Utopia, Sir Thomas More-executed for treason against the king-is credited with the final words, "If I must live in a world in which I cannot act within my conscience, I do not wish to live!" Generations later, the fiery patriotism and explicit candor of Patrick Henry led him to utter the renowned "Give me Liberty or give me death!" Along the same lines of these two men, John Milton's "Areopagitica" argues that the essence of life is freedom to choose how one lives it. In another of Milton's works, the masque play Comus, the Elder Brother's statements concerning virtue establish some of the foundations for his argument in the work he wrote "in order to deliver the press from the restraints with which it was encumbered" (716).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The root of Milton's assertions lies in his complete hope in the prevailing of virtue. In these two works, confidence in virtue and in the ability of good men to practice it is crucial. The first part of the Elder Brother's statement is, in fact, a comment on confidence, in response to his brother's question concerning the unfavorable odds stacked against the Lady, their sister. He says, "Yes, and keep [confidence] still,/ Lean on it safely . . . against the threats/ Of malice or of sorcery, or that power/ Which erring men call Chance" (584-588). The Elder Brother's remarks show that he believes in the triumph of the Spirit against all odds, including the Fates and Fortune. As he states, "this I hold firm;/ Virtue may be assail'd but never hurt,/ Surpris'd by unjust force but not enthrall'd," because it is founded upon the "will and arm of Heav'n" (588-600). Milton's argument in the "Areopagitica" holds true to these ideas also, that we must have confiden ce in virtue and its ability to triumph over all trials and temptations because-if it is truly of God-it will stand predominant over all evils. In outlining his argument, Milton reminds his audience over and over of the duty they have to trust in the virtue of their fellow men; just as God allowed Adam to have the choice to err, so must the state give men the right to choose, to try their own ideas of virtue.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Spirit describes: Great Comus . . . whose pleasing poison

Definition Essay - Can Love be Defined? -- Expository Definition Essay

Can Love be Defined? The other day I was babysitting my three-year-old niece, a most conniving little angel. As she sat gawking at my girlfriend's brother, Matthew, who was eating potato chips, she told me that she loved me "so much." She had already devoured her potato chips, but she obviously wanted more. Many more expressions of love proceeded to drip from her lips. Finally, the question came; "Reg, can I have some more chips?" At first, I thought this little show of bribery was cute and funny, but then I started to think about the true meaning of love. What is true love? Poets, philosophers, religious leaders, and the American media all have different definitions for this word. Too often, love is conceived as doing whatever it takes to get your potato chips. However, true love involves much more than personal satisfaction. Our society uses the term "love" far too lightly. Having been guilty of this offense myself, I admit my guilt. I often say, "I love Mexican food," or, "I love my truck." Love, however, is not just a happy feeling we get when something nice pleases us. Love is a verb. Love is the action of giving yourself totally to one person without expecting anything in return. Love is being willing to put aside your own needs in order to meet the needs of others. Giving up your weekend trip to the beach in order to take care of your sick mother is one example of love. A destitute mother giving up her one piece of bread to feed her sick little boy is another example of love. The ultimate expression of love is being willing to lay down your own life in the place of another. Love is giving, not getting. Too often our love is conditional. We often hear, "I will love you if you meet my needs," or, "I will love you... ...n who did just that. Two thousand years ago, on a hill outside of Jerusalem, Jesus of Nazareth was nailed to a cross. Three nails brutally pierced his hands and feet. Being a Christian, I believe that Jesus died on that cross to save me from an eternity in Hell. Jesus laid down his life in my place. This is the greatest love anyone has ever shown me, and my definition of love comes straight from that historical death. Would I lay down my life for anyone? I would consider going to the gas chamber in the place of very few people; this would be the ultimate test of my love. However, there are smaller ways that love can be shown. Washing dishes for my girlfriend, babysitting my niece, or even taking my mom out to eat are three small ways of showing my love. The next time I tell someone that I love them, I will be sure to follow through with the actions to prove it.

Ann Frank :: essays research papers

Ann Frank was a bright happy 13-year-old Jewish girl. She was born in Germany. Ann lived with her Father, Mother and Sister. Her father owned his own business. He sold herbs and spices until 1940, when Hitler came into power. Ann’s father Mr. Frank was a kind man. He did not want to see his family go to a prison camp or be murdered because they were Jewish. Mr. Frank decided to take his family into hiding. He had a friend named Mipe, who hid his family in the annex of the building she had a business in. Mr. Frank also invited another Family the Van Dann’s to go into hiding with them. The Van Dann’s had one son. His name was Peter.   Ã‚  Ã‚  Ã‚  Ã‚  Ann Frank was an average looking girl. Her hair was short and dark. She loved to play outside, ride her bike. She had friends at school. Ann was sometimes annoying to her family because she was so full of energy. She talked a lot and always stated her opioion about things even when her opinion was not asked for. Sometimes Ann would hurt her mothers feelings because she did not listen. Ann said she didn’t mean to be bad or hurt her mother. She felt like the good Ann was inside her.   Ã‚  Ã‚  Ã‚  Ã‚  Ann was compassionate she cared about other people’s feelings. She wanted to make Hanukkah special during their time in the annex. Ann had no money so she had to use her imagination to come up with special gifts. She thought about each person individually and made a personal gift for each one in her family and the Van Dann’s family. They were all very surprised and treasured the gifts because they realized it came for Ann’s heart.   Ã‚  Ã‚  Ã‚  Ã‚  Ann Frank was a special person. She made the best out of a bad situation. She was trapped in the annex of a building for a very long time. She couldn’t do the simple everyday things, like go for a walk, listen to the radio, smell the air outside or even go to the bathroom when she needed to. She made life very interesting for the people in the annex with her. Weather they realized it not she brighten their days and made things exciting with her outgoing personality. The fact that she wrote in her diary each day shows that she had a caring soul and she wanted to remember and share her experiences.

Globalization and State Power Essay

As a relatively new concept in the context of social sciences, globalization is the considerably the universal tool that embodies sets of processes that connect societies thus fragmenting and transcending the social structure it confronts (Krieger, 2005). The state then serves as an indispensable institution under practically all projected contingencies, but does countenance new and influential challenges to its foundational mandates mandates. The multifarious debates on globalization has increasingly centered on the relation of the nation-state to economic schemas. Although such connotation is gradually misbranded in rationale, either the nation-state or the inter-state classification is seen retaining its primacy as the axis of international relations and world development. The coining of â€Å"strong state,† is it perceived that the state, having been considered as the bridge of globalization in a dualist construct that posits separate logics for an expanding economy and political system (Williams, 2002). In the international community, it can be observed that the states, leaders, or other individuals who have the power in the international community has a large influence, either deliberate or unintentional, over the decision of other states, leaders or other individuals. The affairs of every single nation can be noted as unique in many ways (Patterson, 2000). Direct intervention from external elements such as the other states may very well diminish the sovereignty of a nation over its own territory. This is to say that every nation has a primordial reign over its own domain which guarantees—or ought to guarantee—the idea that the state is supreme in terms of power in its own land (Kacowicz, 1993). But what happens to this power in the context of a large international community with varying degrees of capabilities, resources and, ultimately, political power? Analysis on the social-spatial distinction and power of globalization The socio-spatial distinction and power of globalization, which at hand is then inherited to the state, is apparently what makes globalization not only a tool for reaching almost all the corners of the globe, but including the long-term series effects which shall surface. Consequently, how the state responds when globalization is escalating will have a noteworthy impact on its capability to retort when globalization falters. Since the state possess both governmental and corporate power, scholars point out the fact that corporate capitalism is the blood that keeps holds all nations and binds them up together despite the issue of diversity. Thus, it is through the philosophy of social justice that these factors are evaluated. Synthesis on the role of a state in the context of globalization The sources of power in international relations can then be presumed to result primarily from the resources of the state or leader. These resources need not essentially correspond to financial resources for there are many other resources that can empower a state or a leader in international affairs. One of these resources is manpower which China and India can be noted as wealthy of. How does manpower become a source of power in international relations? The answer can be traced from the presumption that more people means more hands capable of contributing to the workforce. Although the industrial revolution and information and communications technology have radically altered the demand for manpower, it can be observed that the expansion of industries and technology further required additional manpower. With states such as China and India a cut above the rest in terms of manpower, the amount of industrial production from within the state relatively becomes higher than those states with very minimal workforce. And while a healthy local industry boosts a state’s economy, sending manpower to foreign countries further amplifies the possibility of expanding the gross income of the nation (Krieger, 2005). For the most part, a financially wealthy nation has more purchasing power in many ways which gives it the capacity to take control over resources and manipulate them according to the interest of the state (Williams, 2002). The geography of a certain state also gives it power, specifically strategic power, in wielding a dominant force not only in terms of military affairs but also in terms of commerce and trade or economic progress. For the most part, a state which is situated within the perimeter of an adjacent state is expected to have a form of trade relations (Krieger, 2005). Communication also becomes inevitable between these adjacent states since borders separating them become diminished through wireless communication. For instance, a nation such as Italy surrounded by neighboring states is very much alive in terms of trade and commerce, giving it the economic power in contrast to ‘isolated’ states (Williams, 2002). Conclusions and further remarks To presume that the definition of power is a not static concept is to presume that the essence of power changes such that at one point it may refer to competence to manage and manipulate resources in harmony to the interest of the state or of leaders. On another point, it may not refer to the opposite such as the competence of the lower class or of the members of the state to yield and manipulate resources. Yet this presumption is misleading for the reason that the parallels of both instances are masked by the idea that leaders does not include the larger members of the state or that the members of the state do not include the leaders of the state. Clearly, how the state responds to globalization depicts its power and capabilities. References Kacowicz, A. M. (1993).Teaching International Relations in a Changing World: Four Approaches. Political Science and Politics, 26(1), 76-80. Krieger, J. (2005) Globalization and State Power: A Reader. New Jersey: Longman. Patterson, A. S. (2000). It’s a Small World: Incorporating Service Learning into International Relations Courses. Political Science and Politics, 33(4), 817-822. Williams, J. (2002). Kill ’em All’: The American Military in Korea. Retrieved January 21, 2008, from http://www. bbc. co. uk/history/worldwars/coldwar/korea_usa_01. shtml

Childrens Ailments In South India Health And Social Care Essay

IntroductionSuffering from minor complaints is the most frequent episode in childhood experiences. Fever is one of the main ailments every bit many as one tierce of all paediatric audiences in general practice.1 A survey indicated that parents still have a job to care the febrility in kids. Some parents believe that febrility is one of the diseases which may happen among their kids, instead than to be a mark or symptom of illness.2 In many states, the antipyretic medical specialty and other over the counter ( OTC ) medical specialties are normally used among parents to handle their children.3 Using ( OTC ) medical specialty among parents may be affected by their attitudes towards unwellnesss. However, it is deserving adverting that some old surveies show that parents ‘ cognition about febrility is still inaccurate. Most parents are confused about which medical specialty should be given to their kids to pull off the hurting and febrility associated with minor ailments.4 The common complaints of kids including concern, febrility, grippe, diarrhea and sore pharynx can be treated at place. Some minor complaints can be relieved with ( OTC ) medicines such as Paracetamol or other traditional redresss, without seeking for audience from general practicians or baby doctors. When a kid falls sick, the parents ‘ concerns are frequently influenced by their cognition of the complaints. Parents may acquire advice from the media, through household tradition, from friends and via other beginnings which affect their direction of the complaints. The construct of self-management in health care includes disease bar, selfdiagnosis, self-treatment and appropriate audience with wellness attention practicians. Within the context of kids ‘s complaints, the determination shaper will normally be the kid ‘s attention taker.5 A attention taker must be the parent or defender of the kid. In general, parents with higher degree of medical cognition are expected t o hold a better direction of kids ‘s complaints. This survey aimed to heighten the parents ‘ cognition about their kids ‘s unwellnesss and better their direction of handling their kids from minor complaints, in add-on to urge that wellness attention professionals should pass on with parents and do non project aside the latter ‘s beliefs about kids ‘s complaints.MethodThe survey design was cross-sectional survey. Data collected on a group of topics at one clip instead than over a period of clip. Parents were recruited to mensurate their medical cognition and direction degree to handle their kids ‘s complaints. This survey was conducted to place parents ‘ medical cognition on minor complaints refering their kids. The mark population of the survey was the ‘parents ‘ group regardless of age groups, ethnics, businesss, and societal position. The entire sample size of this study was 250 parents. Non-probability convenient trying method was used. Parents were recruited from the populace to reply our questionnaires. Harmonizing to the inclusion standards, the parents who were able to read and compose were included. Furthermore, parents who had child under 12 old ages old and agreed to take part in this study were included. The questionnaire was designed to measure the parents ‘ cognition about OTC medical specialties which are normally used to handle the minor complaints. In add-on, to research how the parents are normally manage the minor complaints. Most inquiries came from the old surveies related to parents ‘ self-medication and parents ‘ cognition about medical specialties. The face and content cogency were performed with wellness attention professionals before carry oning the study. SELF-administered questionnaire was used to roll up the information from the parents. Written informed consent signifier was obtained from the parents who were agreed to take part in the study. Parents were required to reply and finish the questionnaire on the topographic point. The questionnaire was designed to dwell of 3 parts. Part 1 was the demographic information of the parents, and Part 2 for look intoing the degree of medical cognition of parents about OTC medicines, whilst Part 3 was on the p arents ‘ ways of managing their kids ‘s unwellnesss. Data analysis had been done by the assistance of statistical package, the Statistical Package for Social Sciences ( SPSS ) Version 15.0. Frequencies of demographic information of respondents were tabulated. In order to mensurate the degree of medical cognition of parents and the direction of kids complaints, the mark of each respondent for portion 2 and portion 3 of the questionnaire was counted and analyzed. To cipher the entire Markss of different respondents, we used the marking method for different replies and actions.ConsequenceOut of the 250 distributed questionnaires, 240 ( 96 % ) questionnaires were successfully collected. Table No. 1 presents the demographic information of 240 participants. Who had filled in the questionnaires to happen if this factor may act upon the parents ‘ cognition about medical specialties and this factor can be utilized as evidence-based information in the hereafter. There were 104 male and 136 female respondents take parting in the study. The bulk of our respondents were 31-40 old ages old and 41-50 old ages old. Table No. 2 showed the general cognition among parents sing the OTC medical specialties. Most of parents were n't familiar with the name of medical specialties particularly in instances of diarrhoea and cough hence, the parents who would cognize and acknowledge the medical specialties for these instances were ticked â€Å" yes † and for those parents who would n't cognize and acknowledge the medical specialties were ticked â€Å" no † . Most of the parents were knowing plenty about the sorts of medical specialty that should be given to their kids during febrility, when they have cold and when they suffer from cough. To add, 194 parents know the medical specialty for concern for their kids but 46 parents do non hold that cognition. It is besides a newly-found fact that the medical specialty for diarrhoea is merely known by 41.6 % of parents, the lowest per centum gathered in the list. Parents ‘ beliefs about the signifier of medical specialty that works better for their kids. Table No. 3 showed the Parents ‘ cognition about over the counter medical specialties medical specialties to their kids. Besides, the age of parents, all inquiries was about medical specialties in general which are normally used to handle the minor complaints at place. There was a big per centum of respondents who hold the rule that medical specialty is of import for their kids. In add-on, 31 % of parents think that medical specialty can non make injury for their kids. The older parents and those with higher instruction degree and high monthly income were more knowing. Sing the side effects of medical specialties, merely 40.8 % parents know about the side effects of their kids ‘s medical specialties. Table No. 4 shows that 59.2 % of respondents agreed that the fiscal position may impact the determination of seeking medical aid for their kids. Furthermore, parents with the high instruction degree and the monthly income showed statistically important ( p=0.004 ) and ( p=0.001 ) . In add-on, 106 of respondents agreed to give addendums such as multi vitamin to their kids. Table No. 5 nowadayss that most of respondents were with moderate cognition degree and moderate direction degree. There was important association between the cognition degrees and besides the degrees of directionDiscussionThis survey has highlighted the parents ‘ medical cognition on unwellnesss of their kids every bit good as their methods of pull offing their kids ‘s complaints. A quantitative attack was used to bring forth statistically representative consequences. In our survey, showed there was no difference between the gender and their cognition about medical specialties. Most of the respondents ag ree that medical specialty is of import for their kids. They know which medical specialties should be given to their kids when they are holding febrility, cough, grippe or concern. This is likely due to the fact that these are truly the sorts of complaints which parents frequently encounter. For diarrhoea, however, merely 41.6 % of parents are cognizant of its medical specialty. This is because diarrhoea is non common among kids as the parents may be given to be excessively sensitive of their kids ‘s hygiene6. Most of the parents believe that injection and sirup work better for kids. This is because medical specialties in the injection signifier works faster than others as it straight inserts medical specialty into the blood stream. For medical specialty in syrup signifier, it works better for kids because of parents consideration that sirup can be easy swallowed by children7, and this automatically sheds visible radiation on the fact that medical specialty in Tablets or capsu les is harder to swallow.8,9 Although most of the parents think that medical specialty can be harmful, non all of them were cognizant of possible side effects of their kids ‘s medical specialty. This is because parents tend to confront troubles in obtaining information about medical specialty taken by their kids. Parents besides referred they used medical specialties information cusps as a beginning of information.10 There was a strong desire to portion duty for appraisal of their ill kid with a professional, but parents are frequently disquieted or tend to experience guilty that they might be trouble oneselfing the physician unnecessarily. Parents choose non prescribed medical specialties or ( OTC ) medical specialty to handle their kids. This is likely because they can merely give ( OTC ) because of parents consideration that sirup can be easy swallowed by kids and this automatically sheds visible radiation on the fact that medical specialty in Tablets or capsules is harder to swallow.8,9 medical special ty to their kids. Despite the deficiency of grounds for the effectivity of many ( OTC ) medications11-13 and the possible hazards associated with their improper usage among immature children,14,15 they remain widely used.16 Based on our survey, there was a important difference between the cognition degrees and besides the degree of the parents ‘ direction when be givening to their sick kids. Parents with higher cognition of kids ‘s complaints have better direction, or ‘solutions ‘ to the complaints. Their cognition and information of the kids ‘s complaints may be obtained from physicians, paediatricss, druggists, friends, books, magazines, newspaper or the internet.17 The information sought by parents may decrease the ignorance and feelings of powerlessness from the parents ‘ experience, heighten their sense of control, and modify their perceptual experiences of menace posed by an unwellness. Parents normally seek more than simple advice about pull offing the common symptoms. Information should be developed harmonizing to parents ‘ perceived demands and incorporate parents ‘ accomplishments and experiences.18 Since the degree of parents ‘ cognition influences the wellness attention picks and determinations made for their kids, utile information of kids unwellnesss should be given to parents by general practicians or wellness attention professionals. Education and advice must besides be recognized and parents ‘ normally held beliefs about viruses, self restricting unwellness, and antibiotics and their cardinal concerns about febrility, cough, and other unwellnesss should besides be addressed. Professionals could make more to authorise parents and it seems to be a good instance for aiming parents who have peculiar troubles in pull offing ill children.19DecisionThis survey shows that parents frequently have unequal cognition and misconception for hand ling their kids. From this survey, we found that parents with better and higher medical cognition have better agencies of pull offing their kids ‘s complaints when they deal with OTC medical specialties. The consequences of this survey have successfully rejected the statement that there is no correlativity between parents ‘ degree of medical cognition and the direction of kids ‘s complaints. However, by comparing the agencies of informations collected, the male parents have somewhat better medical cognition than the female parents but the female parents have somewhat better direction in their kids ‘s complaint as compared to the male parents. This survey has merely been placed in the larger social-cultural context as an illustration of the possible influence of it on wellness behaviour and the medical specialty usage. It is hoped that by placing weak countries in parents ‘knowledge, better planned educational and behavioural alteration attempts can be m ade to promote the cognition degree among the parents when it comes to pull offing or managing the complaints. One means would be the parental educational intercessions, which guarantee that kids will have the best quality of attention.

Money: Bank and Funds

â€Å"Money† is a fascinating object. The process of creating money and using money has always generated enthusiasm amongst mankind for over thousands of years. The main reasons for such enthusiasm are built around the dynamics of the above process. Even more fascinating is the fact, that this process is perhaps the only subject that is foxing both the pundits and the commoners alike. Such being the importance of money, any narration regarding the process shall always provide enough excitement. Keeping this in view, the role and importance of financial intermediaries is being featured for the benefit of readers. A glimpse of this coverage is provided in the following pages to lead them to a wider canvas. Financial Intermediaries Financial intermediaries play a vital role in building economies. World over, in different economies it is typical to find that the sources of funds and the uses of funds are not one and the same. This process is also so complexly structured that while individual contributions comprise the major source of funds to the market, the utilization of funds is done by different sectors in the economy. Capital formation comprising of Savings and Investment holds the key to this process. In this causal sequence, Savings play the role of the initiator. The ability of an economy to generate savings depends on the combined abilities of the general public and the government. It is here that the financial system comes into play by converting the savings into productive results. Significance of Financial Intermediation The savings process is facilitated by the financial Intermediaries. In simple terms, financial intermediaries perform the function of facilitating supply of funds to the user of funds, by obtaining the same from the depositors or savers of funds. The term ‘financial intermediaries’ includes different institutions like Banks, Insurance companies, Investment companies, Developmental Financial Institutions, Non-banking Finance Companies, Mutual funds, Pension funds etc. While the role of above institutions is singular with respect to financial intermediation, the functions that are performed by each one of them are different. In a nutshell, these types of intermediation revolve around liquidity position of funds, risks in loans, and pooling of risks to take advantage of economies of scale. To sum up, the function of financial intermediation has arisen out of the need on the part of savers to reach the investors and the inability of investors to find savers. Developed economic systems may not require the need of full-fledged financial intermediaries, unlike the developing systems. This is due to the fact that the gap between the saver and the investor is absolutely minimal. This is referred to as â€Å"financial disintermediation†. The process of financial disintermediation is best achieved by reducing the cost of funds thereby facilitating direct capital formation, which spurs economic growth. The greatest advantage in this process is the fact that it reduces the time gap between saving of money and utilization. The process of financial intermediation is always fraught with risks. Risks both for the givers of funds and the takers of funds, besides the risks for financial intermediaries themselves. The risk factor arises in the first place out of the need for the availability of information and in the second place the need for players to be aware of the available information. Consequently, the need for regulations and the role for a regulator are felt. Financial Intermediation in Indian context In India, without exception, a single type of intermediary does not perform the task of financial intermediation. Different types of financial intermediaries exist and their functions are discussed below. Banks: Banks comprise the oldest form of financial intermediaries in India. The Indian financial scene is dotted with a number of banking institutions. All these banks are segregated into various categories. This segregation has been done on the basis of their incorporation and the businesses performed by them. Consequently, we have various kinds of banking institutions. These are: i. Commercial banks, ii. Regional Rural Banks, iii. Local Area Banks, iv. Co-operative banks. The above classification suggests that banks have been divided under various types depending on the need to achieve the different economic objectives. While making the above classification, geographical factors, need for sectoral deployment of funds involving allocation of funds for Agriculture, Industry, and Service sector etc. have been taken into consideration. However, gradually, the needs of industrial sector have become so huge and complex that separate institutions have been set up for farming the industrial sector. Development Financial Institutions (DFIs): Deployment of funds in the Industrial sector is a major challenge. Industry’s requirements vary depending upon their short-term and long-term needs. The activities of short-term lending and long-term lending are separate and specialized functions. After understanding this finer aspect, the Government of India took initiative to set up specialized institutions for this purpose. For this reason, we find that most of the DFIs – such as the Industrial Development Bank of India (IDBI), are statutorily formed. These institutions provide finances for most of the greenfield projects in the Indian economy and have made a significant contribution by way of financing long –term projects. It is significant to note here that DFIs have been influenced by the changes in the Indian banking scenario to such an extent that these institutions are conlemplating to become universal banks. Insurance Companies: The path of reformation in the Banking industry has also caught up with the other intermediaries as well. In this respect, Insurance industry is witnessing path-breaking changes. In fact, in many countries Insurance companies perform a leading role as financial intermediaries. In India, Life Insurance Corporation of India (LIC) continues to play a very vital role in mobilizing savings and delivering Insurance, though the industry is experiencing the competition from players both Indian and Foreign. With the entry of banks into the arena of insurance business it is interesting to find the beneficial impact of convergence of banking and insurance business. Non-Banking Finance Companies (NBFC): The process of Intermediation virtually begins at home, with the household sector. This sector is the basic source of funds for the intermediaries. Such being the important role of the households, NBFCs as independent institutions, have come into existence to meet their financial requirements. The services offered by the NBFCs cater to the whole gamut of needs of the household sector in particular and savers in general. * Emerging Disintermediation in India** With a rapid growth in the intermediation process, the need for financial disintermediation at some stage cannot be overlooked. Realizing fully well that developed systems find lesser need for financial intermediation, in the Indian context the policy reforms aimed at encouraging free market institutions have been moving the financial markets towards disintermediation. The onset of the process of economic liberalization in 1991 has brought about a sea change in the financial markets. The abolition of the office of Controller of Capital Issues (CCI) and the establishment of Securities and Exchange Board of India (SEBI) in 1992 was done essentially with a view to giving an impetus to the capital markets. The market happenings in 1992-94, did strike a hard blow to this mechanism. During the past three years the process of consolidation has begun. Though a reduction in the number of IPOs does suggest to a slackening of the Capital markets, there is also a brighter side of investors becoming more suave. Sources of Funds A discussion on financial intermediaries has to begin with the ‘raw material’ for this activity, i. e. funds. Financial intermediaries are required to raise funds in order to fulfill the needs of both fund-based and non fund-based activities. Considering the various sources and choices available, the financial intermediary considers the following variables in deciding about the ways and means of raising funds. These are: Maturity, Cost of funds, Tax implications, Regulatory framework and Market conditions. Maturity is vital since the intermediary has to plan for the repayment of debt. Since investors look for returns as against the intermediary looking for good spread and income, Cost of funds turns out to be crucial. Tax treatment on returns on some of the instruments could be different – with certain exemptions Thus, Tax implications are useful for tax planning for both the intermediary and the saver. The instruments have to fulfill a plethora of rules and regulations which require the knowledge of Regulatory framework. For designing a particular type of instrument knowledge of Market conditions is essential. Different Sources of Funds In addition to providing low-cost funds, the shareholder route is a popular and easy way for the common public to become ‘owners’ of companies. As the name suggests, the money belongs to the shareholders. Financial institutions have been innovating different methods for raising money from the prospective shareholders. ‘Reserves’ is another source of funds. Incidentally, it is to be known that some of the Reserves are created statutorily. Borrowing by a company is another source of funds for the company, which are repayable with interest. Unlike equity, the funds raised by way of loans are to be repaid. ** **Sources of Funds unique to a Bank The previous classification of sources of funds does not fully explain the avenues for Banks. By virtue of being one of the earliest financial intermediaries, and possibly the most prudent as well, banks have a privileged access to a few more instruments. Considering the fact that different types of financial intermediaries have accessibility to varied types of funds at different rates of interest, it has become necessary for the RBI to lay down norms in this regard. Financial Intermediaries look towards liquidity in the market for enhancing their scope of operations. However, liquidity is a double-edged knife. Excess liquidity or lack of liquidity affects the financial system resulting in either a reduction or an increase in the rate of interest. The cyclical effect is felt by the economy. For controlling liquidity levels in the economy, RBI exercises control through the mechanisms of CRR and SLR. CRR is the reserve to be maintained by banks with the RBI. SLR is the reserve that is maintained by banks for investment in cash, gold or unencumbered approved securities. Deposits The customers’ confidence level reflects the strength of a bank. There is no better way of reflecting the same by any other indicator than Deposits. In the wake of globalization, the avenues for banks for raising funds in the capital market have increased, both in the national and international markets. In terms of value to the Banking system, banks that have a greater deposit base have more value than the banks with a poor deposit base. Banks accept deposits in different ways. Such acceptance could be different in terms of the period, amount, rate of interest and the type of depositor. All the deposit accounts could be classified under Transaction accounts and Non-transaction accounts. The types of accounts that a customer – individually, jointly or corporate can have, are varied. Having said that Deposits are an important source of funds for the banks, a banker is wary about the types of deposits. A term deposit is a dependable source, but the cost is higher than Demand deposits that are low cost funds for the banks. Consequently, the composition of deposits has a direct impact on the profitability of the bank. Application of Funds The real challenge for the financial intermediaries begins at the very end of the first stage i. e. after mobilization of deposits. The meter virtually starts ticking from that time onwards since the deposits are to be repaid by the bank to the customer after a certain period with interest. In order to honor this commitment, financial intermediaries use their funds in different ways. Broadly, the purposes under which they are used can be classified under: i. loans and advances, ii. investments, iii. fixed assets. Loans â€Å"Loan† is a distinct activity wherein funds are taken from the saver and given to the investor. By nationalizing major banks in 1969 and 1980 Government of India sought to direct the utilization of bank funds for socially disired, objectives reflected in priority sector lending. Priority sector lending includes Agriculture and Small Scale Industry as focus areas that would promote equitable development of regions and promote employment avenues. Loans can be classified as secured loans and unsecured loans based on the availability of security or otherwise. Investments The best way to earn attractive return on money is by following an Investment strategy. Since banks have to service their borrowings and deposits at a reasonably good rate and put the funds into more profitable use, Investments in securities offer an option, though in many instances, this is a statutory requirement. There are three main reasons for the Banks to invest in government securities. These are: (i) in case need arises; government securities meet the liquidity requirements of a bank; (ii) it forms a second line of security, for emergency borrowing from RBI, and (iii) for meeting statutory SLR requirements, aimed at protecting the interests of depositor. Banks are also selectively restricted from investing in equity shares. Investments are made in equity shares either through primary issue or by secondary market. Investment initiatives in equity by banks are expected to boost a sagging capital market. Apart from the primary functions of deposit collection and lending, banks also perform treasury operations. The necessity arises out of liquidity compulsions in operations. Banks invest in bonds and debentures as a part of their regular treasury operations and also on behalf of customers. Fixed assets however, constitute a very small amount of investment by banks. The Management of Financial institutions revolves around two basic functions: i. the ability of the intermediary to raise funds, and ii. to deploy them. These two activities determine the sustenance as well as profitability of the intermediaries. Lending Function Apart from the fact that Lending constitutes the major source of income for the bank, the process of lending also depends on the bankers’ appraisal skills. The banks’ funds can be applied in two major areas i. e. investments in securities and credit accommodation. In the process, banks essentially look to balance the ‘spreads’. Apart from the necessity of complying with the regulatory prescriptions, requirement of profitability virtually forces banks to develop an organized credit deployment mechanism. The credit policy of banks is determined by the demand and supply of loanable funds of banks. Firstly, on the demand side of the economy there are the consumers of goods and services. Secondly, the need for credit comes from the corporate sector in the manufacturing, trading and services sectors. Credit management is a specialized area. This is due to the fact that there are different types of credit, and each type of credit is characterized by certain unique factors. Loan is a broad term used to explain the different types of credit facilities – short/medium term extended in the credit market. The selection of the type of loan by a borrower depends on three factors namely, need for credit, cost factor, and cash flow requirements. Since a loan has a demand side and supply side as well, loans can be classified accordingly. Demand side loans will be individual loans while Supply side loans can be classified as commercial loans. As in the case of a borrower, for the bank, providing the loans depends on three factors, namely the nature of credit, the type of security and the purpose of loan. Based on these parameters, further classification of the banks’ advances is done. Loans are also further classified under secured and unsecured loans. Banks have been providing advances to different sectors of the economy and at the same time providing loans to the needy sectors. The sectoral classification of bank loans is made as under: i. priority sector, ii. public sector, iii. banking sector, and iv. others. Loan Appraisal and Disbursal Preliminary appraisal involves an analysis of the market, technology, financial, and managerial skills of borrowing. Once the bank decides to finance, other critical issues are the decisions relating to the mode of financing. Finance is given for land, site development, building, plant and machinery and also for working capital. Banks arrive at the amount of Maximum Permissible Bank Finance (MPBF) through various appraisal methods. **Non-fund Based Services* Non-fund based Services Non-fund based advances in the form of: Letters of Credit and Guarantees offer a very attractive proposition to the banker. Since funds disbursement arises only on default or the happening or non-happening of an event, bank holds only contingent liability. Payments and clearing operations Clearing and remittences constitute important services under ancillary services. The major role of a bank involves mobilizing savings and channelizing them into investments. Complementing these activities are ancillary services of the banks which facilitate the entire payment and settlement system of financial transactions